ALRUWYA ALMIHNIA
Company
General trade, retail, hospitality and food products
Building a diversified portfolio across import and export, commercial agencies, restaurant and coffee management, and the production, preparation and marketing of food products.
Who we are
ALRUWYA ALMIHNIA COMPANY operates in general trade, import and export, commercial agencies, restaurant and coffee management, and food product production, preparation and marketing. Our work connects global brands with local market understanding and disciplined operations.
Our vision
We envision a future where our legacy of excellence and innovation continues to shape the landscape of fashion, retail and hospitality. We strive to be a global leader, celebrated for our commitment to quality, customer satisfaction and sustainable business practices.
Our mission
Our mission at ALRUWYA ALMIHNIA is to passionately craft and curate a diverse portfolio of brands that resonate with our customers. We are dedicated to delivering exceptional products and services, fostering continuous improvement and expanding our presence in the global market.
What we do
Import and export operations with practical market execution and reliable commercial coordination.
Representation and growth of international brands through strong local relationships.
Hospitality operations, franchise stewardship and service standards built for repeat customers.
Production, preparation and marketing of food products with a focus on quality and consistency.
Brands
Our brand platform includes Shopping Shop, Shoe Shop and Espresso Lab Iraq as master franchiser, reflecting a strategy that joins retail discipline with hospitality growth.
Milestone
Emerging of the family business.
Shift from wholesale to retail.
Expansion of manufacture regionally.
First mono brand franchise opening, Defacto.
Mono brand franchise expansion with Defacto, Colins and RodiMood.
Multi Italian brand franchise expansion with Emporio Armani, Versace Jeans and Trussardi.
Establishment of Shopping Shop brand.
CSR project launched for government and community support.
Expansion of Shopping Shop stores in Iraq.
Franchise license for Tudors.
Establishment of Shoe Shop brand.
First Shopping Shop store in Turkey.
20th Shopping Shop store.
New hospitality investment and Espresso Lab franchise license.
Contact us
We appreciate your interest and look forward to hearing from you. Use the form or contact us directly by email or phone.